GLOBAL property developer Emaar Properties has launched two mega projects in Dubai which it says will redefine luxury living.

The developer has launched Boulevard Point in its flagship mega-development Downtown Dubai, which is expected to raised the benchmark in distinctive urban luxury.

Featuring 297 residences across 63 storeys, and encompassing one- to three-bedroom residences, Boulevard Point is designed to reflect the diversity and vibrancy of Downtown Dubai, with stone countertops, pendant lights, and glass panelling installed to enhance each living space with a tasteful, modern aesthetic.

The tower will house world-class facilities and amenities catering to an entire spectrum of needs, including swimming pools, dedicated children’s area, fully-equipped gymnasium, and a community-centric lawn and barbecue deck.

Located above The Dubai Mall extension, Boulevard Point will offer direct access to The Dubai Mall through a dedicated bridge link, and stunning views of The Old Town and Souk Al Bahar. Select apartments will also open to views of Burj Khalifa, the world’s tallest building, and The Dubai Fountain, the world’s tallest performing fountain.

Residents can also take advantage of the world-class retail, food and beverage, and leisure options available to them along Mohammed Bin Rashid Boulevard, the thoroughfare that encircles Downtown Dubai; and within The Dubai Mall, the world’s largest shopping and entertainment destination.

Ahmad Al Matrooshi, managing director, Emaar Properties, said: “Meeting the demand for serviced residences as second homes in Dubai, Boulevard Point will redefine the luxury living experience. Positioned within walking distance to the city’s new cultural hub, The Opera District, Boulevard Point will give residents a spectacular mix of arts and culture, in the world’s most prestigious square kilometre.”

In another development, Emaar Properties has launched a second serviced residence project under the upscale hotel concept Vida brand in its flagship mega-development Downtown Dubai following the successful launch of Vida Residence, The Hills.

The 57-storey Vida Residence Downtown Dubai, to be serviced by Vida Hotels and Resorts, features 320 units, including one-, two-, three- and four-bedroom serviced apartments. It will be linked directly to the Vida Downtown Dubai hotel via an air-conditioned glass bridge, giving residents seamless access to the world-class property.

The project combines stylish, world-class design with contemporary finishes and fittings, in an elegant architectural expression in stone and glass, inspired by 1920s New York art deco. Residents will have access to modern amenities including a swimming pool, fitness centre, and a dedicated area for children, set within a three-storey podium.

The property also provides views of Mohammed Bin Rashid Boulevard, The Dubai Mall, Sheikh Zayed Road, Burj Khalifa, and The Dubai Fountain.