Big 5 Preview

All set for debut

Verge L series sinks ... to be showcased.

BRADLEY Corporation, a leading manufacturer of commercial plumbing products, is making its debut at The Big 5 this year with its wide range of innovative products.

The US-based company will showcase the Advocate AV-series sink, Verge sink, ablution panels, Diplomat washroom accessories and solid plastic lockers and toilet cubicles.

Its new ablution panels will make their debut in the region at the show. “This new ablution system is made expressly for ritual cleansing, and is designed to dispense a water-conserving and soothing flow of water that is ideal for the hand and foot washing process,” comments Jon Dommisse, director of global marketing and strategic development of Bradley Corporation.

“The extremely efficient, durable and customisable ablution system utilises a softer and gentler 1.9 litres per minute (lpm) water flow, which ensures the precise amount of water is dispensed. Designed specifically for hand and foot cleansing in public facilities, the system eliminates the splashing of residual water, helping to keep the user’s garments from getting wet.”

The system is available with two activation types, including a standard compression valve that allows the user to manually turn the system on and off, or a push-button valve that automatically deactivates the flow of water after 45 seconds.

He continues: “The company decided to exhibit at the region’s largest construction show because while Bradley has sold public sanitary ware and washroom accessories in the Middle East for more than 25 years, our company is pleased to have the opportunity to visit with our customers and continue to build our sales and marketing relationships throughout the region. The Big 5 represents an outstanding opportunity to share our growing line of new products with old and new global partners.

“Our company’s 25-year relationship with customers in the Middle East continues to thrive as we bring new public sanitary ware and washroom accessories to the market. In particular, the past few years have proved to be a very exciting time as Bradley has introduced some ground-breaking new products and technologies, such as the innovative Advocate AV-Series sink, which is the first completely touch-less and all-in-one hand washing unit available; and our ablution panels, which are highly efficient, durable and customisable, and designed expressly for the ritual hand and foot washing process.”

The company views the healthcare, airports, educational facilities as the strongest market segments.

“We just completed Sidra Hospital in Qatar and are working with Ahmadi Hospital in Kuwait, Al Jalila Children’s Hospital in Dubai, Shamyia Expansion in Makkah as well as the New Southern Border Project in Saudi Arabia. In Qatar, we are working with Qatar University and Udaid Airbase.

“Our future plans entail expansion of Bradley’s current market share with existing products (thermostatic mixing valves and emergency shower fixtures) and the continued introduction of new products like the Advocate, Verge sinks and ablution products.”

Bradley will exhibit at Stand A190 in Rashid Hall at The Big 5.