Red Sea Global (RSG), the developer behind regenerative tourism destinations The Red Sea and AMAALA, has announced the launch of its new brand, Botanica - the new name for The Red Sea Landscape Nursery which is dedicated to sustainable greenery across RSG’s destinations, while also providing nature-based experiences to guests.
Operational since 2020, Botanica has grown and supplied more than 7 million plants to landscape RSG’s destinations. It aims to deliver 30 million plants by 2030. Starting this month, Botanica is opening up to guests at The Red Sea, AMAALA and beyond, according to a statement by RSG.
At over 1.8 million sq m, Botanica is the largest landscape nursery in the region. It is part of Red Sea Global’s planet-first approach, seeking to enrich the natural environment and set new standards in responsible development. Approximately 400 people are employed at the nursery, with 25% coming from the local community.
“Botanica is more than just a nursery — it’s a step towards regenerating Saudi Arabia’s rich biodiversity. After providing us with more than 7 million plants for landscaping our destinations, the nursery now becomes our first guest experience that caters uniquely to the RSG DNA of regenerative tourism.
Visitors have the opportunity to enjoy immersive, hands-on experiences that reconnect them with nature,” said John Pagano, Group CEO of RSG.
Visitors to Botanica will be offered a guided tour around the nursery; have an opportunity to plant their own plants.
The Red Sea welcomed its first guests in 2023, with five of its hotels now open. Botanica becomes the first guest experience that caters uniquely to the RSG DNA of regenerative tourism. It follows the launch of WAMA, specialising in water sports, Galaxea offering underwater experiences, and Akun delivering on land adventures, in 2023.
Upon full completion in 2030, the destination will comprise 50 resorts, offering up to 8,000 hotel rooms and more than 1,000 residential properties across 22 islands and six inland sites. The destination will also include luxury marinas, golf courses, entertainment, F&B, and leisure facilities.-TradeArabia News Service