The International Entertainment Forum, organised by the General Entertainment Authority (GEA) in partnership with the International Association of Amusement Parks and Attractions (IAAPA), kicks off tomorrow (March 8) in Riyadh.
 
The two-day forum will see 45 leading international speakers share their experiences with the audience in a way that supports the entertainment industry in Saudi Arabia and provides opportunities to learn from entertainment creators and benefit from their expertise. 
 
The forum aims to explore new developments and global innovations in the entertainment industry, said a statement from GEA.
 
The forum comes as part of GEA's ongoing entertainment initiatives, including its efforts to develop the entertainment sector as per the latest international standards and to meet the increasing demand for entertainment activities throughout the kingdom, it added.-TradeArabia News Service