Havelock One, a leading interior fit-out contractor in the region, has completed the full fit out of SOCO, the newest family entertainment destination by Majid Al Futtaim Entertainment, now open at City Centre Mirdif in Dubai.
Spanning 2,677 sq m,, the ‘social jungle’ concept brings together gaming, bowling, dining, and immersive themed zones under one vibrant roof, setting a new benchmark for Social Entertainment in the region.
Designed by Prospect Design International and executed by Havelock One, the project involved base-build modifications and a complete interior fit out. The result is a high‑energy, colour‑driven environment crafted for friends and families, aligning with Majid Al Futtaim’s vision for next‑generation entertainment experiences across their venues.
On the project, Vaisakh Hariharan, Projects Manager at Havelock One, said: "SOCO challenged us to deliver multiple high energy zones with significant technical complexity. The outcome reflects our commitment to meeting client expectations across every stage of delivery."
The scope included the execution of gaming zones, bowling alleys, F&B areas and themed interiors.
Havelock One worked closely with Majid Al Futtaim Entertainment throughout the process, ensuring alignment with mall operational guidelines, health and safety standards, and the client’s expectations for durability, innovation, and high footfall performance.
"We’re proud to have partnered with Majid Al Futtaim Entertainment on this new family entertainment centre concept," said Adrian Sellar, the Division Director UAE at Havelock One.
"Their trust and collaboration, along with the creative direction from Prospect Design International, enabled us to bring this passion‑driven, high‑impact project to life," he stated.
Established in 1998, Havelock One is now recognised as one of the leading fit out and manufacturing players in the industry. Based in five countries (Bahrain, KSA, Kuwait, UAE and Qatar), across seven offices, it employs over 1,900 people across the GCC with its main headquarters and 520,000 sq. ft. factory facilities located in Askar, Bahrain.
Over the past 25 years, Havelock One has completed more than 9,000 fit out projects, across a range of sectors including hospitality, retail, entertainment, commercial, government, residential, F&B and more.-TradeArabia News Service