AlArabi Decoration, a leader in interior finishing works in the Middle East, has undergone a major restructuring in a bid to emerge as a stronger, more focused company with well-defined areas of specialisation.
The new firm, known as AlArabi Decoration and Construction Company, will offer an enhanced portfolio of services which will attract major construction companies, owners of villas and palaces and consulting firms in the region and abroad, says general manager Renato Zimmerman.
“The company has restructured and reorganised every aspect of its departments and its business,” Zimmerman points out. “As part of the restructuring process, the company has closed down its design and landscaping divisions and downsized its scope of activities to decorative gypsum and painting works and trading of tiles.
“Given the increasing number of high-quality buildings, villas and shopping centres being built by the private sector, there is a growing demand for the quality finishing works that we provide and with our new structure, we will be well-poised to ensure timely delivery of top-quality interiors – which is our speciality.
“While we currently face competition from small firms on ongoing projects, we are optimistic about securing a better market share from upcoming mega projects that need the services of an organised and professional company such as ours.”
Established in 1982, AlArabi claims to be one of the oldest and the largest companies in the field of interior decoration in the Middle East. The year 2003 was one of the most successful in the history of the Jeddah-based firm, which has established a sound reputation for quality and a high standard of workmanship.
To ensure the smooth functioning and efficiency of operations, AlArabi’s management regularly upgrades its organisational structure to support the growth of the company. The company has also established contacts with international contractors to enable it to secure major project in local and overseas markets.
AlArabi is staffed by a large team of artists, artisans and decoration specialists and dedicated and qualified managers. While recruiting fresh young members within the management team and the most skilled workforce, it looks after the interests of its existing employees, thus ensuring that they stay longer with the company.
AlArabi has completed numerous major decoration projects in the Middle East, Africa and Europe. It is currently putting the finishing touches to the Jeddah Hilton Royal Palace and Al Corniche Hotel, both in Jeddah, and various villas in Jeddah and Riyadh.
Other projects completed by AlArabi in Saudi Arabia include the sprawling government-owned Official Reception Building, the interior decoration as part of a major renovation at the Humanitarian City building, and three office levels for the Kingdom Holding Company at the Kingdom Centre, all in Riyadh; Westin Hotel in Jeddah and the building of the Asian Pilgrims Guide Establishment in Makkah.
Elsewhere, it has undertaken work on the Casino du Liban in Beirut (Lebanon); the Sheraton Hotel (Deluxe Collection) in Addis Ababa (Ethiopia); the new extension to the Meridien Hotel in Cairo (Egypt) and the Royal Palace in Marbella (Spain).