Excellent craftsmanship, along with a versatile product range and a firm focus on quality, have made General Ceramics one of the top names in the sanitary ware industry, according to the UAE manufacturer.

The Sharjah-based General Ceramics, a pioneer manufacturer in the Gulf, was established in 1978 with the aim of serving growing demand for quality sanitary ware from the burgeoning and increasingly discerning construction industry.

"The first bathroom suite produced by General Ceramics was Al Nisr, an evergreen model which is still popular today," says a company spokesman. "Since then, the company has designed a wide variety of products and models, including a selection of bathroom suites, standalone and counter washbasins, harmonising shower trays and bathtubs and a full range of accessories."

He continues: "A versatile product range allows customers to create their own exclusive bathroom environment. General Ceramics' main strength depends on its craftsmanship. Every single piece is meticulously shaped and taken care of during the production process and checked and re-checked according to industry specifications. All products are hand finished by skilled craftsmen who ensure that every unit is worthy of the General Ceramics'quality seal of approval.

"With the finest raw materials imported from Europe and processed under the supervision of specialised staff, General Ceramics products conform to BS 3402 for vitreous china, BS 1206 for fire clay and BS 4305 for acrylic ware. The company is an ISO 9002-certified through a member of IQNet (AIB - Vincotte International Ltd, Brussels, Belgium).

"The constant quest for excellence and efficiency in various departments has enabled the company to fulfil its mission statement: to provide high quality competitively-priced sanitary ware, which meet and surpass the needs of customers."

"Today, General Ceramics is a competitive reality in the local, regional and international sanitary ware markets and remains a reliable partner for the supply of quality products for government, commercial and residential projects," the spokesman adds.