Greenline Interiors is aiming for major business growth in the Middle East hotel industry and the international luxury yacht business.
The UAE-based company is currently engaged in executing the fit-out and furniture for two new hotels under construction in Miami, and Boca Raton, Florida, and is now looking to capitalise on the hospitality industry in the Middle East.
"With major hotel development taking place in the Middle East, this is an area in which we see tremendous potential for expansion," commercial manager Colin Adley said.
Greenline used the recent Hotel Show in Dubai to boost its contacts in the Middle East. The company has extended its international network of locations into Germany, and reinforced its presence in the US, with plans for further business expansion through its luxury yacht division.
Greenline Interiors, which has been in operation for over 25 years, set up Greenline Hospitality seven years ago to cater to the specific needs of the hospitality industry. Among its biggest and most prestigious projects, the new division manufactured and installed the fit-out joinery and loose furniture of the Grand Suites, 200 suites, and parts of the public area, of Dubai's Burj Al Arab, the world's tallest hotel. Everything was manufactured in Greenline's in-house factory facilities in Dubai and Sharjah.
The company's other hotel projects to date have included Dubai City Centre Hotel, the Grand Hotel du Cap Ferrat in the south of France, Le Vendome, Paris, and the Sheraton in Edinburgh, Scotland.
"We're looking to add significantly to our portfolio of major hotel projects, both in the upper-level four-star, and five-star, brackets," design co-ordinator Fay Badro said.
She added that the company's yacht division had similar expansion plans, having already established a strong reputation in the US, and in Europe, particularly through design and fit-out projects for the high-end American luxury yacht manufacturer Lazzara.
Greenline Interiors recently added Frankfurt to its international network of office locations, and in March, 18 years after opening its original Los Angeles showroom and offices, relocated to new premises at a prestigious design complex, Pacific Design Centre, in Beverly Hills.
The new showroom carries a full range of Greenline production furniture, adapted in colours and veneers to suit American tastes, and produced in-house at the company's three factories in Dubai and Sharjah. The grand opening of the new premises took place during West Week, a three-day convention attracting designers from across the US. In addition to its new Frankfurt office, Greenline has other offices in London, Paris, Damascus and Beirut.