Established in Europe in 2016 with a vision to revolutionise global water management, Miellat extended its operations to the UAE in 2022, launching its first production facility in Abu Dhabi. This strategic move was designed to cater to both regional and international markets.

Within a short span, Miellat has established itself as a trusted name in the sanitary solutions industry, thanks to its commitment to quality, innovation and sustainability.   Its state-of-the-art manufacturing facility produces top quality products that are tested and certified by internationally recognised laboratories. The company has also established strategic partnerships with leading construction firms and distributors.

Alsharif ... positioned for sustained growth.

“With a strong manufacturing base in the UAE, top-tier ISO certifications (ISO 9001, ISO 14001, and ISO 45001), and a commitment to expansion and technological advancement, Miellat is well-positioned for sustained growth,” remarks Mohammad Saad Abdulla Alsharif, Chief Executive Officer of Miellat Industries, in an exclusive interview with Gulf Construction.

Miellat has now announced plans to construct a second manufacturing facility spanning 22,000 sq m, which is slated for completion in 2026. This expansion is projected to triple the company’s production capacity from the current 180,000 units per year to an impressive 540,000 units annually.

This move aligns with the company’s strategy to expand its export operations, focusing on key markets in the region including UAE, Saudi Arabia, Qatar and Kuwait, as well as international markets in Europe, Africa, and Asia. To facilitate its export ambitions, Miellat is also investing in logistics enhancements to streamline global supply chains.

“Miellat Industries aims to become a global leader in sanitary drainage solutions by expanding our market presence across Europe, Africa, and Asia; strengthening global distributor partnerships; investing in advanced R&D for cutting-edge product innovation; and enhancing brand recognition through international trade exhibitions,” states Sidi Saad Allami, Managing Director of Miellat Industries.

Saad ... expanding market presence.

He acknowledges that Miellat operates in a fiercely competitive market dominated by well-established global brands. “Our focus is on further penetrating a segment where brand recognition plays a crucial role,” he says.

Additionally, securing regulatory approvals in new export markets remains a key priority. As Miellat expands its global reach, the company is also preparing to tackle challenges such as managing raw material costs and optimising production efficiency to maintain competitiveness.

Despite these challenges, Miellat is leveraging its strengths – including high production scalability, cutting-edge research and development, and sustainable manufacturing practices – to gain market share, according to Saad.

“Our unique selling propositions (USPs) are our best-selling products: our concealed cisterns are lauded for their space-saving attributes and reliability, while our shower drains and square floor traps are favoured in both residential and commercial projects. Miellat’s products are cost-effective while offering top quality that meets international standards; they boast advanced designs that ensure easy installation and maintenance; and they are made of eco-friendly materials and are water-efficient,” he points out.

Miellat Industries is looking to expand its output of concealed cisterns, flush plates, shower drains and square floor traps in the UAE.

In addition to its expansion plans, Miellat is intensifying its investment in research and development to develop innovative solutions. The focus is on creating next-generation concealed cisterns with enhanced water-saving features, customisable flush plates to meet modern aesthetic preferences, and advanced drainage solutions tailored for high-rise and large-scale infrastructure projects.

Sustainability remains a cornerstone of Miellat’s operations. The company employs recyclable, water-efficient materials and energy-efficient production techniques, ensuring alignment with international green building standards. This commitment not only minimises environmental impact but also resonates with a growing clientele seeking eco-friendly solutions, Saad adds.

Miellat’s products have been integral to numerous high-profile projects, including high-rise residential and commercial complexes in the UAE, luxury hotels across the Gulf region, and extensive infrastructure developments requiring premium drainage solutions.

With its strong foundation and ambitious expansion plans, Miellat Industries is poised for long-term success in both regional and global markets.

“As the company moves towards tripling its production capacity and expanding into new global markets, its focus remains on delivering high-quality, eco-friendly, and cost-effective solutions for modern construction needs. By leveraging its expertise, advanced manufacturing processes, and strategic partnerships, Miellat Industries is set to shape the future of water management and drainage solutions worldwide,” Saad concludes.