Mered, an international real estate developer, has announced that it has started the main construction work at its flagship project, Iconic Residences Design by Pininfarina, in Dubai. The milestone was commemorated with a special ceremony marking the first concrete pour.

According to Mered, the Iconic Residences is set to redefine luxury living with its innovative design, timeless elegance, world-class amenities and advanced engineering solutions. The project, which will be the tallest building in Dubai Internet City, offers 310 luxury apartments with direct access to Sheikh Zayed Road.

Mered has also appointed Currie & Brown, a leader in project management, cost management, and advisory services, as the cost management consultant for the Iconic Residences.

Iconic Residences Design by Pininfarina, addresses the growing demand for luxury homes in Dubai. Mered has made significant progress on the 290-m tower project, having secured government approvals and commencing construction.

Michael Belton, the CEO of Mered, said: “The Iconic Residences are more than just a development, they are a statement of innovation where cutting-edge design meets unparalleled luxury. As we kick off the main construction phase, we’re not just building a project, we’re bringing the most exciting Italian aesthetic and international vision to life.”

Giovanni de Niederhäusern, the Vice-President of Pininfarina, said: “At Pininfarina, we aim to create timeless designs that seamlessly blend beauty and functionality. By combining innovative materials and traditional craftsmanship, we strive to deliver architectural experiences that inspire and endure.”

“Iconic Residences reflects our commitment to excellence. We are thrilled to witness this project materialise through our successful partnership with Mered and their highly dedicated team,” he added.

The event brought together key project contributors, including Pininfarina, the legendary Italian design firm; Sera Group, a leading international construction firm and appointed general contractor; Mirage, a consultancy specialising in the development and delivery of luxury destinations; and Currie & Brown.

With main works now underway, the Iconic Residences design by Pininfarina is on track for completion in Q3 2027.