Officials at the ground-breaking ceremony for Iconic Tower at Dubai Internet City.

Mered, a prominent international real estate developer, has joined forces with Dutch Foundation Dubai (DFD), a leading full-service engineering foundation company, to break ground on its flagship UAE project – Iconic Tower – featuring 311 luxury apartments at Dubai Internet City.

The ground-breaking ceremony was attended by major partners of Mered along with influential stakeholders, and industry leaders.

Speaking on the occasion, CEO Diana Nilipovscaia said: “The construction journey ahead promises to redefine architectural excellence in Dubai. Our bold vision, crafted from the Mered team’s development expertise and Pininfarina’s renowned design legacy, positions the Iconic Tower as a beacon of avant-garde design and quality.”

Michel Farah, General Manager of Dutch Foundation Dubai, said the group was committed to the project and will be finishing it on time.

Designed to soar to a majestic height of 286.4 m, the Iconic Tower will be an architectural marvel.

With 311 opulent apartments offering unrivalled luxury living experiences, the tower will also feature an array of world-class amenities, including a private lounge and dining room, gym, private cinema, infinity pool, jacuzzi, sauna, ice spa and more.

Moreover, the tower will provide 423 dedicated parking spaces, including exclusive air-conditioned spots.