Saudi Entertainment Ventures (Seven), a wholly owned subsidiary of the Public Investment Fund (PIF), has announced the start of work on its new SR1.3 billion ($346.5 million) entertainment destination in Madinah.

BUJV, a joint venture between Al Bawani Company and UrbaCon Trading & Contracting, is implementing the construction works.

Seven’s entertainment destination in Madinah aims to revitalise the region’s communities, adding to the region’s entertainment attractions for residents and visitors to experience, it said.

Seven Chairman Abdullah AlDawood said: “Our entertainment destination in Madinah will transform the entertainment landscape of the region and bring new, unique, and exciting experiences to the people of Madinah supporting Seven’s aims to enrich the quality of life for millions of Saudis.”

Albawani Holding Group CEO Fakher Al Shawaf said: “We are delighted to have the opportunity to collaborate once again with Seven on this ground-breaking project, which aims to establish an exceptional entertainment destination in the holy city of Madinah.”

The destination includes a 4,000-sq-m family entertainment centre.

Seven’s entertainment destination in Madinah is located next to King Fahad Central Park over an area of 100,000 sq m and will comprise a total built-up area of 84,000 sq m.

The park seamlessly weaves itself into the development, blending its picturesque trails with the destination’s carefully curated open paths and gardens, enabling visitors to discover an entertainment oasis with enhanced choices and quality offerings to enrich the region’s communities, says the developer.

Visitors seeking fun-filled family immersive experiences can choose from world-class rides set within a 4,000-sq-m family entertainment centre. An e-karting track will ensure exhilarating experiences for both adults and children alike, with over 330 m of track spanning two levels.

A Discovery Adventures centre will offer explorers an immersive journey with trekking experiences, treehouse trails, and other jungle-themed challenges and educational missions while a Play-Doh entertainment centre will unleash kids’ imagination and creativity with three different sensorial zones.

The entertainment destination will bring Seven's signature attractions to the Madinah region, including a state-of-the-art cinema with Imax and VIP screens and a 10-lane futuristic bowling alley. Visitors will also be able take advantage of a wellness centre where they can relax and rejuvenate. There will be a wide range of international and local retail and food and beverage outlets to suit the tastes of everyone.

Ramez Al Khayat, Group Managing Director, UCC Holding, said: “This is an exciting project to add to our portfolio. As a leading international construction and contracting company with a wealth of expertise, we will deliver Seven’s entertainment destination with our signature superior quality.”

Seven is investing more than SR50 billion to build 21 entertainment destinations which will provide unique and innovative world-class entertainment experiences and global partnerships from within the sector. The upcoming projects are located in 14 cities across the kingdom.