Ajdan Real Estate Development Company, a leading lifestyle destination developer in Saudi Arabia, has announced the launch of Bayfront, a SR250-million ($66.5 million) project in Al Khobar that offers a mix of retail and leisure amenities.

Unveiling the new venture, Ajdan said it will also include the kingdom’s first Blue Flag-certified international standard beach.

The Blue Flag standards include stringent international technical and environmental requirements and conditions compatible with the Kingdom’s principles in supporting the environment’s safety and promoting its recreational and tourism credentials.

The Saudi group has signed up Al Muhaidib Group for the development, marketing and operation of the Bayfront.

It will be located on the northern part of Al Khobar’s beach, spanning over an area of 100,000 sq m from the shore and a 1,600-sq-m island.