Malaysia-based Reliable Furniture, which has recently introduced a range of new products, is eyeing the Middle East market to supply its range of export-quality solid wood furniture.
“The company’s new models of bedroom sets and TV rack, made from solid rubber wood and veneer, have been manufactured at its factory in Malaysia,” says a company spokesman.
“The bedroom set has been made to look more glamorous, classic and comfortable through including wooden joins on the side part of the drawer and a microfibre on the internal part of the drawer. Our products are packed to ensure that they arrive undamaged,” he says.
The company’s manufacturing facilities have been working towards maintaining the timely delivery of orders.
“Some of our existing customers order on a monthly basis or even a fortnightly basis from us,” he says. “We offer customized products to meet the discerning specifications of the customers for style, preference and exclusivity. Therefore, very high standards are maintained in the manufacturing process of these new models to satisfy the demand of our customers,” he says.
Speaking on the company’s plans for developing its market he says: “We have been actively involved in research and development programmes that will help us meet the latest and most demanding requirements in the market place. Currently, we are focusing on the markets of the UK, US, Europe, Middle East and the South East Asia region, where we already have a presence.”
Reliable Furniture is a group of companies based in Malaysia having nine factories operating in Malaysia and China. The group has ample experience in manufacturing a range of furniture that include dining sets, television racks and wall units, coffee (glass and fibreglass), shoe racks, computer workstations and many others, both in classic and contemporary design. The company is a major exporter of china products as well.
“A majority of our furniture is made from MDF (medium-density fibreboard), particle board and rubber wood,” says the spokesman. “The company constantly upgrades its standards of production, in a bid to ensure customer satisfaction and to provide better products and services in terms of delivery, quality, pricing and value addition,” he concludes.