Ideal Standard, a global leader in creating innovative bathroom solutions, recently collaborated with Al Hayat Building Materials to host the ‘Together in Riyadh’ event in the Saudi capital.

Over 200 guests, including industry leaders, design enthusiasts, and Ideal Standard distributor Al Ghamdi Company, attended the event held at the Intercontinental Palms Golf Club.

The event aimed to position Ideal Standard as an affordable premium brand and emphasise its significance in the Saudi market.

‘Together in Riyadh’ served as a platform to showcase its latest product launches, including the Atelier Collection, a range designed by Ideal Standard’s Chief Design Officer, Roberto Palomba.

The event also highlighted the company’s design, performance, and sustainability strategy, reflecting experience and expertise that allows it to push past limitations into new possibilities and deliver innovations that set new standards.

Ideal Standard Mena CEO Ahmed Hafez said the event was a testament to the group’s commitment to the Saudi market. “We believe that the market has immense potential, and we are excited to offer our solutions to customers in the region. Our innovative products and our commitment to quality make Ideal Standard the perfect partner for wholesale and ambitious projects planned for Saudi Arabia,” he noted.

Frederick Trzcinski, Vice President of Marketing and Innovation Middle East and Africa, said: “We are proud to have showcased our innovative bathroom solutions at the ‘Together in Riyadh’ event. Our commitment to design and performance is evident in our range of products, which offer a perfect blend of style, functionality, and durability. Our solutions are perfectly suited for the ambitious projects planned for Saudi Arabia, and we are excited about the potential of this market.”

One of the stand-out products in the Atelier Collection is the Blend Cube toilet, which features Ideal Standard’s patented AquaBlade Technology, which is a revolutionary approach to toilet design that creates a cleaner and more hygienic flushing experience.

At the event, the attendees got a peek into the Cera Family faucets, a product line characterised by its simplicity and efficient installation with Ideal Standard’s concealed ceramic disc technology.

Also showcased at the event were the Ipalyss-coloured washbasins and Ideal Standard’s faucets with state-of-the-art technology, including the FirmaFlow+ cartridge and LightMove technology.