AXOR, the designer brand of Hansgrohe, has teamed up with French designer duo Ronan and Erwan Bouroullec to present a new bathroom collection called Axor Bouroullec.

The celebrated French designers are known for their constant pursuit of the perfect balance between an object’s form and function, and between its interaction with the user and its surroundings. Axor Bouroullec is the outcome of a cooperative effort between Axor and Ronan and Erwan extending over a period of more than six years.
After its world premiere in June in Paris, this new collection was presented in Istanbul, Turkey in July, during a major event that gathered numerous guests from across the Middle East.
“With Axor Bouroullec, we are redefining individualisation in the bathroom,” says Philippe Grohe, head of the Axor brand, while presenting the new Axor Bouroullec bathroom collection.
The central theme of the new bathroom collection is ‘Feel Free to Compose’. As in a game, the fittings and shelves can be combined in many and various ways.

“We are no longer restricted to positioning the fitting in a central location on the basin’s rear rim,” explains Grohe.
With the Axor Bouroullec collection, the mixers can be freely arranged anywhere in the wash basin area – on one of the integrated shelves that feature throughout the collection as a key design element, in front of or on the side of the wash table, or even on the wall.
The result is a bathroom collection that offers a wealth of individual options to create designs and solutions to allow everyone to embody their personal ideal in terms of functionality, aesthetics and personal balance.
“This is another reason why we are particularly pleased to celebrate the introduction of Axor Bouroullec, and to share our cooperative project now with everyone,” says Grohe.
The technically-refined products in the new Axor Bouroullec bathroom collection are manufactured at the Axor plant in Schiltach, Germany, the headquarters of Hansgrohe.

The designer brand of Hansgrohe, Axor is regarded as the epitome of supreme quality and perfect, innovative design in the exclusive bathroom. With a vast number of independent, comprehensive collections, which Axor develops in cooperation with internationally-renowned architects and designers such as Philippe Starck, Antonio Citterio, Jean-Marie Massaud, Patricia Urquiola, Ronan and Erwan Bouroullec or Phoenix Design, the designer brand provides unlimited freedom and so allows the creation of highly individual bathroom solutions and personalised interior designs.
Axor collections can be found in the Burj Khalifa as well as in the Yoo Apartments in Manhattan, in the Bulgari Hotels of Milan and Bali as well as on the Queen Mary Two, in the Grand Hyatt in Shanghai and also in the Mandarin Oriental Hotel in Barcelona. Axor brand manager Philippe Grohe is the grandson of the company’s founder, Hans Grohe.