German sanitary solutions specialist Hansgrohe Group unveiled the AXOR Citterio C Collection last month in Dubai at the 2024 MEA Stakeholder Conference, which brought together decision-makers who are building and refurbishing hundreds of hotels across the Middle East, Africa and Europe.

The event, held at Lapita Dubai Park and Resorts, featured Hansgrohe’s innovative bathroom solutions, showcasing the latest AXOR Citterio C collection at the Design Pavilion, created in collaboration with Valcarce Architects and Trend Group.

AXOR Citterio C includes a range of faucets, showers, and accessories, designed with modern aesthetics and cutting-edge technology. This collection embodies the timeless elegance and precision that have defined the long-standing collaboration between AXOR, the design brand of the Hansgrohe Group, and acclaimed designer Antonio Citterio.

The latest AXOR Citterio C collection displayed at the Design Pavilion.

“For over two decades, Citterio has partnered with AXOR to create collections that merge luxury and function with impeccable Italian craftsmanship,” says a spokesman for Hansgrohe Group.  “Through Citterio’s vision, AXOR redefines bathroom aesthetics, celebrating sophisticated design through every contour and finish. The AXOR Citterio C Collection offers a glimpse into this artistry, showcasing pieces that evoke both refinement and a distinct, contemporary elegance suited to elevate any luxury setting.”

The Design Pavilion exhibited the AXOR Suite bathtub, paired with the iconic floor-standing bath mixer in a brushed brass finish. The AXOR Suite basins and AXOR Citterio C faucets stood out as exemplary pieces, alongside a sleek overhead shower with a concealed thermostatic module, perfectly embodying AXOR’s blend of elegance and advanced functionality, he says.

Thoughtfully designed accessories completed the presentation, each a testament to AXOR’s commitment to detail, offering a comprehensive and elegant bathroom experience.

Hans-Jürgen Kalmbach, CEO of Hansgrohe Group, comments: “The launch of the AXOR Citterio C Collection reflects our commitment to innovation and quality. Involving key stakeholders in the luxury hotel and hospitality sector strengthens our vision for the company. To maintain AXOR’s leading position in luxury sanitary ware, we remain committed to adapting to emerging trends and improving consumer experiences.”

In the UAE, AXOR’s luxury products are featured in iconic venues like the Burj Khalifa, Bulgari Hotel & Resort, and Atlantis, The Palm, enriching the guest experience in these celebrated destinations. AXOR is also present at prestigious hotels such as the Ritz-Carlton, Address Hotels, and Nikki Beach Hotel & Resort, consolidating Hansgrohe Group’s hospitality presence.

With its brands AXOR and hansgrohe, Hansgrohe Group enjoys a reputation as a leader in innovation, design and quality within the bath and kitchen industry. In combination with sanitary ceramics and bathroom furniture, the company offers individual design options its faucets, showerheads and shower systems from a single source for holistic bathroom experiences.

The Hansgrohe Group’s high-quality standards are ensured by eight wholly-owned production facilities: four in Germany, one each in France, in Serbia, the US and China. In 2023, the group generated a turnover of €1.406 billion ($1.51 billion). It employs around 5,400 people worldwide, about 60 per cent of whom work in Germany.