Aseer Development Authority has awarded the main contract for ‘The Point’, a multi-use project being set up in Abha city in collaboration with Saudi Tourism Development Fund (TDF), Red Sea Markets for Real Estate Investment Company and Banque Saudi Fransi at an investment of over SR1 billion ($266 million).

Spanning a 75,000-sq-m area, the project will feature a mix of retail, entertainment, hospitality, and tourism elements, said senior officials at the signing ceremony held on the sidelines of the Cityscape Global 2024.

The Governor of Aseer Region and Chairman of Aseer Development Authority Prince Turki bin Talal bin Abdulaziz was present at the ceremony.

The Point connects the city of Abha and Khamis Mushayit Governorate, being located  just 7 km from Abha city centre and 14 minutes from Abha International Airport. It is expected to open in Q4 of 2027.

The project boasts a variety of shops, restaurants, local and international cafes as well as a cinema. In addition, the multi-use project will house luxury Hilton hotel apartments and a Canopy Hotel by Hilton. It also features green spaces as well as a health and youth centre, the developer stated.