Saudi Entertainment Ventures (Seven), a wholly-owned subsidiary of the Public Investment Fund (PIF), has awarded the contract to build its new entertainment destination in Yanbu to a joint venture (JV) of Al Bawani Co and UCC Saudi.

Construction is already under way on the project with an investment value of more than SR1.1 billion ($293.27 million).

Seven’s entertainment destination in Yanbu is located along the seafront promenade on Al Nawras Island and has been designed to play a pivotal role in the city’s entertainment sector.

Designed by Gensler, a global architecture, design, and planning firm, Seven Yanbu is inspired by the city’s heritage as a historic port located on the kingdom’s Red Sea coast. The design is a celebration of water, with elements of the beach and the sea threaded throughout.

Abdullah AlDawood, Chairman, Seven, said: “Our entertainment destination in Yanbu will provide a wealth of exciting experiences while supporting the city’s rapidly developing entertainment sector.”

Fakher Al Shawaf, Chairman and Group CEO, Al Bawani Co, said: “We are excited to partner with Seven to deliver this project. The design has taken into consideration Yanbu’s coastal location and its history as one of the oldest ports in Saudi. Seven’s investment will support Yanbu’s growing population to meet its entertainment needs. Al Bawani is well-positioned to deliver this unique destination to meet the ever-growing aspirations of Saudis.”

Ramez Al-Khayyat, the President of UCC Holding, stated: “We will leverage our extensive experience in building entertainment destinations to deliver the project on time, to the highest international standards.”

Seven Yanbu will be home to an immersive carnival-themed family entertainment centre with world-class rides. Sttractions will include a Clip ‘n Climb facility, a junior family entertainment centre, a 10-screen cinema, a futuristic neon 10-lane bowling experience, an indoor adventure golf course, as well as retail and dining experiences.