Dr Ali ... customer focus.

Leading Saudi Arabia-based paints manufacturer Raghadan has recently launched two new decorative finishes to its existing product line, which it says will help meet the growing demand for new finishes in the highly competitive market segment.

The new products include Raghadan Velvet Paint and the Raghadan Atoshinto Paint.
As the name suggests, Raghadan Velvet Paint is the company’s solution to meet the demand for velvet-effect decorative finishes and is the first of its kind product to be manufactured locally for the Gulf market, according to Dr Hisham Ali, sales and marketing director at Raghadan.
Raghadan Atoshinto Paint offers a pearl effect as it reflects the light falling on the painted surfaces.
To meet the growing demand for its range of surface finishes, the company has also recently completed the expansion if its manufacturing facility to include a new production line for building material finishes.
“The current construction boom in the region has brought about a surge in demand for paint products and the expansion should help us meet the requirements of our customers adequately,” says Dr Ali.
The new production line enables the company to manufacture a range of products that include: tile and ceramic adhesives, grouts, ready-coloured cement finishes, fillers used for cracks and gypsum boards, weather and roof coat protection and many others.
Raghadan produces an extensive range of paints, such as: emulsions and enamels, decorative paints, all types of textures, putties and sealers, wood stains and varnishes, NC and epoxy paints, among others.
The company has been associated with some of the major projects in the region that include: Kingdom Tower, Al Faisaliah Tower, Al Jeraisy 10 Palaces project, Disneyland Hokair Riyadh, Intercontinental Ahsa Hotel, all in Saudi Arabia; Olympic Stadium and Village in Qatar; Salmaniya Medical Centre in Bahrain; Jumeirah Beach Residences, 50 Towers project and Emirates Towers, all in Dubai; Marriott Nile Hotel in Cairo, Egypt; and the Jordan Hospital.
Established in 1974, the company has in the past three decades, grown to become the largest indigenous paint company in the region.
“Since its inception, Raghadan has set up three paint factories, six international companies, 15 branches, 20 agents, 500 distributors and has more than 1,000 qualified employees to serve our customers wherever they are and whatever their requirements of paints may be,” says Dr Ali.
“At Raghadan, we do it all: right from manufacturing, distribution, supply and application to design and engineering supervision,” he concludes.