Alba-Macrel Group, a leading manufacturer of a wide range of machines for the construction sector, has appointed Kanoo Cranes, a division of The Kanoo Group, as the exclusive dealer of Alba’s hoists and mast climbers for the UAE, Saudi Arabia, Oman and Bahrain. 

 

Alba, which has been manufacturing since 1957, offers optimal solutions produced by its own design and engineering teams, which allows developing customised projects to meet the specific needs of each client. 

 

With the sealing of this partnership, Kanoo Cranes will now be responsible for all sales activities for new models and aftermarket service in the GCC region (excluding Kuwait and Qatar), said its senior official.

 

"Kanoo Cranes has an excellent reputation and long history of entrepreneurial experience. These are very exciting times for us at Alba-Macrel Group," remarked its CEO Jon Lecue. 

 

"When looking for a dealer to appoint for these important markets, Kanoo Cranes becomes a natural partner with their extensive experience in the field of lifting, great technical knowledge and a well-established network reaching over various markets and industries," stated Lecue.

 

"We feel very confident that this will be the start of a long and prosperous business relation together," he noted. 

 

A major European company, Alba boasts more than 22,500 sq m of facilities between its two plants. 

 

Its superior record regarding occupational accidents guarantees superior safety quality, said Lecue.

 

As per the deal, Kanoo Cranes will handle a defined Alba territory for sales, parts and services to increase the penetration of its products and to support existing clients in the Gulf region. 

 

The company offers engineered solutions for all lifting requirements. With its existing focus on premium brands and products specifically designed for the rental industry, Kanoo sees great potential to expand with the Alba range. 

 

On the strategic deal, Group Chairman Mishal Kanoo said: "Kanoo is proud to become the exclusive dealer for Alba, another market leading product. We take pride in our capability to work closely with principals to ensure that reliable, cost-effective, long-term solutions are provided to our customers and partners."

 

"Integrity and long-term relationships are the vision and the foundation for our continued success,"" he added. 

 

CEO Fahad Kanoo said: "The group works only with the very best and has a long history of forming close partnerships over many decades and we look forward to another successful relationship and bringing this quality equipment to the market."

 

Kanoo Cranes, he stated, was created to focus on providing engineered solutions to the construction and industrial markets as well as the oil and gas industry. 

 

"Our group has more than 129 years of experience of trade and shipping with an impressive history going back to the 19th century. The company has a strong reputation and has established itself as the lifting professional in the region with the capability to take on a large scope of works and provide specific and innovative solutions," he added.-TradeArabia News Service