The Ascott Limited (Ascott) has entered into a franchise agreement with Al Majed Hotel Management, a subsidiary of Al Majed Group Holding, announcing the signing of its newest property, Somerset Al Mansoura Doha, set to open in Qatar’s capital in Q4 2021.
The new serviced residence marks the group’s second property in the country under the name of “Somerset Al Mansoura Doha”, and will operate as a franchised property, in partnership with Al Majed Group Holding, a family business established in 1943.
Vincent Miccolis, Ascott’s Regional General Manager for the Middle East, Africa, Turkey & India, said: “We are delighted to sign the franchise agreement with Al Majed Hotel Management WLL, to develop Somerset Al Mansoura Doha in one of the city’s most prominent central districts. Doha is a modern and thriving city with rapidly developing infrastructure and progressive architecture, and we are confident that this new property – under our award-winning Somerset brand of serviced apartments – will provide exclusive extended-stay offerings for business and leisure travellers.”
Located in the lavish Al Mansoura district, the property will comprise 158 keys, including 59 spacious two-bedroom units and 99 upscale one-bedroom units, across a total built-up area of 29,344-sq-m. Each room is beautifully decorated, with fully equipped separate living and dining areas, kitchenettes and more.
Standing seven storeys high, the newly built hotel apartment block features a uniquely classic design which, when viewed from the top, resembles the shape of a boat. It will benefit from its prime location, which is in close proximity to the metro station, parks, restaurants, shopping centres and schools, and is just a 20-minute drive to/from Hamad International Airport. The ideal property for both short- and long-stay guests, facilities will include a gymnasium, residents lounge, retail outlets and a 24-hour coffee shop.
Al Majed Group Holding CFO & VPA, Jacob V Jacob, said: “We are honoured to sign the franchise agreement with one of the leading international lodging owner-operators, to develop Somerset Al Mansoura in Doha. Ascott is a reputed global brand and our association will ensure that Somerset Al Mansoura offers the best of serviced apartments in the country. Located in the heart of Doha, Somerset Al Mansoura serviced apartments are designed to provide the utmost in comfort and convenience with a range of leisure and recreation facilities."
"We are sure that guests will experience the true essence of Qatari hospitality blended perfectly with Ascott authenticity at Somerset Al Mansoura in Doha.”
Ascott continues to accelerate its worldwide expansion and aims to reach its global target of 160,000 units by 2023 via a combination of strategic alliances, management contracts, franchises and investments. The group’s worldwide footprint currently extends to more than 190 cities across 30 countries, totalling 118,000 units in over 760 properties. - TradeArabia News Service