BRADLEY Corporation, a veteran American manufacturer of innovative commercial plumbing fixtures, recently showcased its latest washroom and emergency shower innovations at two major expos in the Gulf, winning key deals and securing good leads at these events.

The products were earlier exhibited at ISH 2013, the world’s largest exhibition for bathroom design in Frankfurt, Germany, in line with the 92-year-old manufacturer’s strategy to introduce its innovative products to the world market.

The company’s products were displayed at the recent Airport Show (May 6 to 8) at the Dubai International Convention and Exhibition Centre in Dubai, UAE, and at Project Qatar (May 6 to 9) at the Doha Exhibition Centre in Qatar.

At Project Qatar, Bradley signed a couple of landmark deals including an agreement to supply solid plastic Lenox lockers for Sidra Hospital in Qatar. “Bradley’s solid plastic Lenox lockers are made from recycled high-density polyethylene (HDPE) – a highly durable material – so they don’t rust and can withstand impact that would otherwise easily damage metal lockers. They are ideal for locker rooms, pool areas, universities, hospitals,” explains a spokesperson for Bradley.

The company’s products also received a great deal of interest at the Airport Show in addition to a significant number of leads. Bradley is currently in contact with a number of top architects and consultants, and projects are forthcoming by year-end and 2014, he indicates.

Bradley believes both the Airport Show and Project Qatar were significant and ideal platforms to launch its water- and energy-conserving sanitary ware to decision makers involved in construction, expansion and modernisation projects.

“Our company has been at the forefront of industry innovation, quality and customer service for more than 90 years and has become North America’s public washroom experts. Having sold public sanitary ware and washroom accessories in the Middle East for over 25 years, it is gratifying to share these new products with our global partners,” says Jon Dommisse, director of global marketing and strategic development, Bradley Corporation.

Among Bradley’s products promoted at the show was the Advocate AV-Series Sink, which is claimed to be the first completely touchless system to provide a basin, tap, soap and hand dryer all in one sleek and functional unit that also eliminates water dripping on floors. The exclusive manufacturer of this ground-breaking design, Bradley is again influencing the way people wash their hands in public facilities, while making the WC cleaner and safer.

Also showcased at the events were a variety of durable and contemporary-looking washroom fixtures, such as the beautiful Verge L-Series sink, Diplomat washroom accessories and Mills cubicles, as well as its line of solid plastic Lenox lockers in addition to the highly efficient Keltech tankless water tempering system.

Other products promoted included high-performance emergency fixtures, such as SpinTec emergency drench showers, which provide superior washdown in a shorter time span than other emergency fixtures, as well as Halo eye and eye/face washes which deliver improved coverage and enhanced wash pattern for the greatest contaminant relief and protection available, he says.

Bradley designs and manufactures commercial plumbing fixtures, washroom accessories, partition cubicles, emergency fixtures and solid plastic lockers. An industry leader for over 90 years, the company has pioneered numerous hand washing solutions that have improved the way people wash their hands in public, while making restrooms cleaner and more attractive. Further, by incorporating water- and energy-saving technologies and simplifying installation and maintenance, Bradley’s products promote operational savings for building owners.

“The company offers the greatest breadth of commercial washroom product lines designed for use in airports, schools, restaurants, office buildings, recreational facilities and stadiums, helping engineers, specifiers and facility owners achieve their building goals,” Dommisse adds.