Shurooq has launched two family-friendly beach developments.

The Sharjah Investment and Development Authority (Shurooq) has announced the launch of two new beach development projects, worth a total of AED197 million ($53.6 million), complete with top-class public amenities.

The upcoming AED110-million Al Luluyah Beach project, located on the eastern coast of Sharjah in Khorfakkan, and the AED87-million Al Hira Beach project in Sharjah city, will include facilities suitable for all visitors, children’s playgrounds, restaurants, cafes and retail outlets.

The move is aimed at developing the emirate’s retail, tourism and hospitality infrastructure and enhance Sharjah’s appeal as an ideal leisure and adventure destination, stated Marwan bin Jassim Al Sarkal, Executive Chairman of Shurooq.

Work on the project, which stretches across the 1.6-km Luluyah coastline, will begin soon and is scheduled for completion by November 2022. The child-friendly facilities at Al Luluyah Beach will feature caravan camping, a swimming island with slides, trampolines, nets and swing ropes, and a mini swimming pool.

Another major offering will be the ‘Safe Beach’ and a section of the low-lying beach waters will be completely cordoned off by wooden ramps and a boardwalk for children and parents to access this exclusive, child-friendly section.  Another key section, the Adventure Beach, is being designed to feature a zipline station, climbing garden, leisure nets, loungers, resting stations and water sports.

In addition, there will be play areas for children, women-only and public beaches, panorama dining, beach cafe and retail, restrooms and changing areas, outdoor cinema and lounge, gym, and parking spaces.

On the Al Hira Beach project, Shurooq said it will extend over a 3.5-km shoreline stretch overlooking the Arabian Gulf. Work on the project began in February and is scheduled to be completed by October this year.  The project will include a 3,300-m jogging track, Islamic-style gardens, beachfront promenade, sports courts and fields, cycling route.

The site will also be equipped with prayer and changing areas, kiosks, parking spaces for up to 700 cars, public restrooms, beachfront F&B outlets, and dedicated areas for public gathering.

Al Sarkal said: “The two new multi-purpose family-friendly beach development projects are in line with Shurooq’s strategy to offer authentic leisure tourism activities that meet the demands of residents and visitors in the emirate.”