15 Northside ... Select Group’s first project in Business Bay.

Select Group, a leading private real estate developer in the UAE, has announced its foray into Business Bay and Dubai’s Downtown district with its latest project, 15 Northside in Business Bay.

The new project comes following Select Group’s handover of its most recent project, Jumeirah Living Marina Gate in July last year.

Work on this latest property, perched on the waterways of Dubai Canal, already began in earnest last month.

This development was acquired with shell and core in place, completed to about 50 per cent, a company official tells TradeArabia.

“The group is now altering some elements of the design and the façade, and will be completing all the fit-outs and interiors from this point on,” he states.

Select Group says, on completion, the project will consist of two towers, and contain 349 residential units in total, made of up of studios, one-, two-, and a select number of three-bedroom apartments. It will also provide a dual level gym, a spacious deck floor with an infinity pool overlooking the Downtown Skyline and a relaxing roof terrace for all residents. The construction is almost 50 per cent over and is set to be completed by Q3 2022, it adds.

CEO Rahail Aslam says: “Having built a strong reputation for delivering premium residences, at a fantastic price point within Dubai Marina over many years, we are very excited by the prospect of bringing this same standard of quality to another area in Dubai.”

“The 15 Northside, thanks to a unique and contemporary design, will offer a spectacular range of differing views from various vantage points across its 21 floors. These will include Dubai Canal, Dubai Creek, Burj Khalifa, Dubai Frame, Ras Al Khor Wildlife Sanctuary and even sights of Ain Dubai. Business Bay is an excellent location for us to expand into, we have recently delivered one of the most talked about developments in the city with Jumeirah Living Marina Gate, and are looking forward to bringing the Select Group standard of premium finishes and unmatched waterfront living Downtown,” he adds.